Andersen Windows Introduces Bold New Look
We are excited to announce that our sister brand, Andersen Windows, is unveiling a brand new look! Check out the story below for details!
For 116 years, the Andersen® brand has been welcomed into homes with beautifully designed windows and doors that stand the test of time.* With a portfolio of windows and doors to bring any style to life, builders, architects and remodelers trust Andersen Windows to craft homeowner dreams into reality and create spaces where people can express their truest selves. This month, Andersen, Renewal's parent company announces a bold evolution of its iconic brand that celebrates home design as part of the everyday moments and once-in-a-lifetime experiences that inspire today's homeowner.
"Throughout our history, our drive to make windows and doors that are different and better has led us to pioneer new products, set higher standards for our industry and, ultimately, be America's premier window and door manufacturer," said Jay Lund, chairman and chief executive officer of Andersen. "It is with this same commitment to excellence and optimism for the future that we carry on the tradition of the Andersen brand our customers know and love."
Andersen Windows's refreshed branding, including a new logo, inspirational tagline and national marketing campaign launching this spring, delivers an emotional message that speaks directly to today's homeowners.
"It is a distinct honor for Andersen to be invited into our customers' homes," said Annie Zipfel, senior vice president and chief marketing officer of Andersen. "Our brand is inspired by the lives people live and our ultimate goal is to inspire our customers to love the life they see."
Celebrating Self Expression
Every home is as unique as the people who make it their own. Every Andersen window or door is crafted to deliver the custom experience customers expect. This spring, Andersen will for the first time in over a decade launch a national advertising campaign featuring inspiring stories of people enjoying the moments they create in their home through the lens of their Andersen windows and doors.
In a first look at one of the advertisements, Andersen aims to connect its homeowner and building trade professional audiences through shared experiences of joy, imagination and wonder.
Unveiled today, the new Andersen Windows and Doors logo is both a nod to the past, and an embodiment of the company's future.
The new logo elevates Andersen's distinctive color orange, a color that reflects the joy, enthusiasm and warmth that Andersen shares with its customers, communities and employees. The shield, which has long been part of the Andersen logo, has been repositioned as an upward-facing triangle — which, in Greek, stands for "opening" or "doorway" — representing the company's stability and strength. Finally, the removal of the letters "AW" from the logo broadens the brand to reflect the entirety of the company's current portfolio, including highly customizable entryways, patio doors and big doors.
Introducing a new tagline: Love the life you see.™
Windows and doors are the frames through which customers express themselves and imagine what's possible. Andersen's new tagline, Love the life you see.™, reflects the aspirational and everyday experiences building professionals strive for and homeowners expect.
*visit renewalbyandersen.com for warranty details
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Our consultant, Diana, was friendly, knowledgeable and was an active listener during our first meeting. She knew our pain points and addressed them. Scheduling was great as well and the follow up reminders were helpful. Our installers were great all around—the team showed up on time, were friendly, professional, and respectful of our home. They worked clean[ly] and efficiently, and were happy to answer any questions we had.
Thank you Renewal by Andersen for renewing our faith that you can have your cake and eat it too.❞
❝Our Renewal by Andersen crew did an excellent job. They were very professional and efficient [and] scheduled the installation at my convenience. They installed 22 windows [and] completed the project in 4 days—exactly on time. The crew worked very hard in blistering summer heat but never complained. Crew manager Justin directed his crew professionally and mentored them during the entire installation process.
[We] are very pleased with the look of the windows…and a neighbor also came by and complimented us on the look of the exterior windows. They have very crisp lines and design on both the interior and the exterior, which we like. The crank operation of the casement and window operations are very simple and effective.
The satin nickel finish looks great on the hardware, too.Overall, we couldn't be more pleased!❞